Architectural Design Standards

September 23, 2009

ADS 4.4 Signage & Design Elements

Commercial, Mixed-Use, Civic
I	II	III	IV

ADS 4.4.1 Intent.

A building shall not be dominated by corporate or trademark architectural details; a building shall be compatible with other surrounding buildings and should not consist of building forms that primarily serve as signage and marketing elements.

Standard:

ADS 4.4.2 Corporate or Trademark Architecture.

Individual corporate image, trademark, or marketing architectural design elements and colors shall be incorporated only as secondary design elements to the development and not as dominant elements. These architectural design elements shall be compatible with surrounding development and shall not define the character or style of the building or development.

ADS 4.4.3 Building Signage.

On all street frontages, signage material shall be integrated into the overall design of the building. Signs shall be located to complement the architectural features of a building such as above the building entrance, storefront opening, or other similar features.

ADS 4.4.4 Sign Ordinance.

Please reference 18.440 of the UDO.

ADS 4.4.5 Standardized Marketing Features.

The city reserves the right to require significant departures from standardized architectural “themes” that are intended to market or brand any type of entity that will inhabit the structure.

Don’t Do This:
The trademark architecture on this building dominates the building facade; the building structure serves as a billboard for the business	This corporate architecture element cause the building to not be compatible with surrounding development.	This building signage dominates the building's facade ant turns the entire building into a billboard for the business.

Don’t Do This:

photo of an oversized sign attached to the commercial building structure

The trademark architecture on this building dominates the building facade; the building structure serves as a billboard for the business

This corporate architecture element cause the building to not be compatible with surrounding development.

photo of a billboard sign attached to the commercial building structure

This building signage dominates the building's facade ant turns the entire building into a billboard for the business.

Do This:
This building uses a sign above the storefront that is large but does not dominate the facade.	These buildings use subtle signing located in a horizontal band located between the first and second floor.
This building uses signs above the storefronts that do not dominate the facade.	The sign on this building, though large, does not dominate the building or its details and it is compatible with surrounding development.

Do This:

photo of an appropriate sized sign attached to the commercial building structure

This building uses a sign above the storefront that is large

but does not dominate the facade.

photo of a horizontal signage attached to multiple commercial building structures

These buildings use subtle signing located

in a horizontal band located between the

first and second floor.

This building uses signs above the storefronts

that do not dominate the facade.

photo of appropriate signage attached to commercial building structures

The sign on this building, though large, does not

dominate the building or its details and it is compatible

with surrounding development.

Effective on: 1/1/1901